The New Era Of Email

The New Era of Email Is Upon Us

As online entrepreneurs, our email lists are everything.  We generate leads, capture an email address, begin a “relationship” with our potential customers and hopefully make a sale.  Pretty simple right? I agree, mostly.

Who are you more likely to take advice from, a stranger or a friend? My guess is the friend.  It’s the same with our emails we send to our leads.  We must gain their confidence in us by maintaining a dialogue with them so when they see our address pop up in their inbox they don’t simply send it to spam.  This can happen automatically as well if the address we are emailing to never has any engagement back to us.

Emails to “strangers” have been shown to have an open rate of 10% or less as opposed to emails to our “fans” typically have an open rate of 30-80%.  If we can create our “fans” through effective email techniques we have a high open rate and a much better chance for sales.

February 1 It All Changes

Beginning Feb. 1 inbox providers such as gmail, hotmail, yahoo and so on will implement changes to the way they allow certain emails to reach their customers inbox.  If you’re using email to reach out to your potential or existing customers you MUST ADAPT or you will fail.

In order to not be “flagged” for lack of a better term, you must have a low bounce rate (emails which get rejected) and you must have/maintain a low spam rate.  Once these new changes take effect, a compliant rate of .1% will be the measuring stick to get your emails through.  Just a rate of 3 per 1000 of your emails getting flagged as spam may very well cause your emails to get rejected.

In order to mitigate the chances of your emails getting flagged too often it is important to do a few things.  One, don’t use spam trigger words in your subject lines (trigger words can be found with a quick internet search), two clean up your lists.  If you have a lot of people who have chosen to unsubscribe from your autoresponder or you have email addresses who have not engaged with you in months, clean those out.  If your email address gets too many spam flags, after Feb. 1 the above mentioned inbox providers may block your email entirely.  Not good to spend money and effort only to find out NONE of your emails have reached the target.

Another very important thing to do is to use a custom domain and sub domain.  Don’t use the free ones if you can (hotmail, gmail, etc.)  Once you have your custom domain, you need to authenticate it with DKIM and DMARC records.  So what the heck is all that? DMARC stands for domain based message authentication, reporting and conformance.  Clear as mud right?

Having your domain set with a DMARC record combats bad email policies you may not be aware of and improves your email deliverability.  After Feb. 1 without this you may be dead in the water.  Thankfully as a certified partner in my organization, we have been given a huge gift and have been “walked through” the process of setting this up through our Affiliate System.

So We Either Adapt or Fail

Again, Feb. 1 the email game changes.  Thankfully my mentor, Dean Holland, has set us up with the training to protect our email campaigns.

What you need to do is use a custom domain and sub-domain from which you send emails, attach a DMARC record to your domain and clean up your lists.  Search spam trigger words and avoid using these.  Also, don’t start immediately sending out tons of emails, use a warm up period and send small amounts at first.  Do not use solo ads by any means.

If you are new to all of this, as I am, and are wondering about DMARC records you can go to www.easydmarc.com and learn more.

I sincerely hope this has been helpful and you can protect your emails before the Feb. 1 changes.  I’d love to hear from you so please leave a comment and visit my site www.stevenwithdean.com if you would like to learn more about my journey with Internet Profits Group and get your copy of .

I hope you have a safe and wonderful day.

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